Critical outcomes of assignments 1 and 2 and profile for assignment 3 Essay

Critical outcomes of assignments 1 and 2 and profile for assignment 3 - Essay Example When we look at the three advertisements in question, namely BMW, Nike and Adidas, there are strengths and weaknesses that are projected, related to how these brands are advertised. For instance, in the BMW adverts, the positive side displays confidence, vitality, style; a product that is coveted by others who don’t have it. While on the downside, it directly attacks a rival brand (Audi) by implying that it is inferior and thus may displease the consumer segment who own or prefer Audis at present. What remains to be seen as the most important point though, is that throughout the advertisement an effort is made to establish an emotional connection between the end consumer or the target market and the brand. This is done by projecting the brand image in such a way that people who own BMWs feel proud of their purchase and people who don’t, but aspire to purchase a BMW covet the brand for the luxury it is posed as and the glamour it will bring to their lives when they do ev entually purchase it. Kotler (2000) says that a brand can be defined as â€Å"the name, associated with one or more items in the product line, that is used to identify the source of character of the item†, elaborating this point, Keller (2003) says that then, essentially, â€Å"whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand†. This holds true when practically examined as well. Every now and then, companies are coming up with new brands, each with its own identity and image, each portraying a different color and image and each creating a separate emotional bond with its target market. Branding thus becomes a critical component of a particular product’s strategy (Kotler, 2000). The importance leant to the brand is due to the fact that this is the part of the product that will be actually communicated to the target market, in essence the marketers will use the brand to create and allure for the customers and pique their interest to reel them in. however, in the highly competitive market that firms operate in, in this day and age, only creating a brand is not sufficient. To be successful, a brand must â€Å"create a strong and distinctive image† (Kohli and Thakor 1997) which means that it is essential for a brand to define its unique selling point or its factor of differentiability. Kapferer (1997), says that a brand has eight functions to complete; identification, that is to be able to be easily identified by its target market, practicality, that is to be economical to guarantee a repurchase, guarantee, that is to be quality consistent, optimization, that is to be the category/market leader, characterization, that is to build a strong brand image and identity, continuity, that is to provide continued satisfaction, be hedonistic, that is create an attraction and allure and be ethical, that is socially responsible in actions and implications. Ghodeswar (2008) says that building a b rand from the ground up takes time, the most important thing to focus on is differentiability of the brand so that the customers can forge a bond

Debt Administration Assignment Example | Topics and Well Written Essays - 250 words

Debt Administration - Assignment Example higher interest rate than a municipal bond rated Aa.This is because, according to Moody’s rating ,a bond rated Aa has shows that credit worthiness of the issuer is high hence the issuer will have to pay less interest on the debt being issued, as opposed to a municipal bond rated Baa which are judged to be of medium grade and subject to moderate credit risk, meaning that credit worthiness of the issuer is somewhat good, but not as good as that of the one rated Aa.Municipalities with lower bond ratings ought to pay more interest on debt being issued to compensate for the greater perceived risk associated with the lower rating. Revenue bonds offer higher interest rates than general obligation bonds. This is because, they are somewhat riskier than general obligation bonds as they only rely on the revenue expected to be generated by the facility being built and secured by a specified source of revenue. The general obligation bonds are backed by the full faith and credit of the issuing government and its taxing power, making it less risky thus offering the lowest yields. A general obligation bond rated Aa issued by a city. This it is riskier than that issued by the county as it relies on few projects for its repayment. General obligation bonds issued by a county are less risky because they are secured by the county government hence less interest rate on the debt being issued, meaning less returns to the investor. A municipal bond with maturity in 20 years will attract high interest because the longer the credit period, the riskier the debt. This is due to the fact that the future is unknown and the longer the maturity period the higher the risk, hence the issuer has to pay higher interest to compensate for the risk being

International Management 2 Essay Example | Topics and Well Written Essays - 1750 words

International Management 2 - Essay Example Due to this, International Human Resources Management has come to the forefront. International Human Resources Management seeks to lay down common rules, solutions to problems and personnel management systems to help this new phase of global expansion transform into a success story and to help organisations adapt and procure better results. Working in a country that one is not familiar with, is a great challenge in itself. More so, when it involves the establishment of a branch office of one’s company or deals with the successful initiation of an extension of your company, in a scenario completely different from the one you are familiar with. Therefore, a great amount of thought-processing and execution must go down into such plans, before embarking on a conclusion. Thailand is one of the favorable fast-growing sites for international expansion of business, trade and commerce. Transfer of technology, the extent of involvement of the local resources, the net currency profit, etc. are some of the factors that are looked into, before the green signal for the establishment of subsidiaries is given. When an employee needs to be sent abroad by a company, both, the company as well as the employee need to look into certain vital factors that affect and make an impact on successful stint of the subsidiary company, in a host country. The strategy employed in the expansion process will surely play a dominating role in determining the level of success received by the proposed plan. Special skills of employees are not duly recognised as proposed by the management. Instead, there exists the diffusion of persistence of such skill-based work approaches. The sharing of tasks can lead to the sharpening

Strategic Information System Essay Example | Topics and Well Written Essays - 2000 words - 1

Strategic Information System - Essay Example y, the information system is used as an academic sort of study of the systems usually with some particular reference to information and complementary networks of software and hardware that organizations and the people use in collecting, creating, filtering, processing and distributing data. Any the information system normally aims at supporting the operations, decision-making and the management (Haav, 2009). The strategic systems usually are computer systems that normally implement the business strategies. They include the systems where the information service resources that are applied to the strategic business opportunities in a manner that the computer systems have a great impact on the organizations products as well as the business operations (Ulrich, 2010). The strategic information systems mostly are those that are developed in response to the corporate opportunities and the initiatives. The central idea usually comes from the business operational people and the information services that supply the technological abilities and the capabilities in realizing profitable results. Zara, one among the world’s largest companies of fashion had a simple and a unique type of focus in linking the customers demand to the manufacturing and consequently linked the manufacturing to the distribution. Their major issue has been related to the current information technology kind of platform that they use in operating their chain in the retail stores (Quintela VarajaÃŒÆ'o, 2010). The business model could be split into three main components which are; capabilities, concept and the value drivers. The most fundamental concept has been maintaining the production, the distribution and the design that eventually would enable the organization to be able to respond quickly to the shifts in the customer demands. The value drivers for the organization conclusively are tangible and intangible as well in the benefits that are usually brought back to the stakeholders (Barzdin, 2011).

Impact of Gender on Academic Performance Essay Example | Topics and Well Written Essays - 1500 words

Impact of Gender on Academic Performance - Essay Example Studies of gender differences in general academic performance are less conclusive. The results vary from no gender differences found. While conducting research there will be some ethical considerations. Before conducting the research the permission will be taken from the school management. Researcher’s personal biases and opinions should not get in the way of the research.Participants can be with draw any time if they want to quit. The results of the experiment will be kept confidential and researchers will use results with students’ permission for research purposes. Students should feel free to ask any question about the research and they will be provided with the outcome of the research. In this research the aim of the study is to analyse the difference in the academic performance of male and female students. Underlying the purpose and research question of the study conducted, the research design that was selected for the study is an exploratory correlational research design. The implementation of a correlational research design has permitted the researcher to explore and discover relationships amongst a large number of variables within a study. In correlational research, according Zechmeister et. al., the main purpose is to establish whether two variables are related, and if so, establish the direction of the observed relationship. In this research study we are going to analyse following research hypothesis: Null Hypothesis: There is no significant difference in the academic performance of girls and boys.

Feelings towards Essay Example for Free

Feelings towards Essay All throughout this scene there are various indications about the rising tension caused by Eddies feelings towards his niece Catherine. It begins when Eddie confronts Rodolfo about taking advantage of Beatrice and not treating Eddie with respect. I know, but in your own town you wouldnt just drag off some girl, without permission. Here he is highlighting the lack of respect he feels that Rodolfo treats him with. He is referring to Beatrice as some girl, which shows that in Eddies eyes Rodolfo does not see Beatrice as anything special or important. Beatrice (Eddies wife) suspects that Eddies feelings towards Catherine are un-natural and contributes throughout this scene to the rise in tension. Well he didnt exactly drag her off though, Eddie. This would annoy Eddie, as he is not receiving any support, she is also saying that Catherine is independent and chose to go with Rodolfo which would raise tension further. When Eddie tells Rodolfo that he is simply her uncle, Beatrice pounces on this and retorts Well then, be an uncle then. The others would take this at face value, however Beatrice is referring to Eddies un-natural affection for Catherine, which will shock Eddie. Marco then issues a challenge to Eddie, asking him to say what Rodolfo has done wrong. Eddie says that Catherine was never out on the street till twelve oclock at night before Rodolfo came. Marco instantly tells Rodolfo that he must come home early now. By saying this Marco has eliminated the supposed problem, which leaves Eddie with no problem in which he can camouflage his jealousy. Now that Eddie has no more problems but has a dented ego. He begins to create new problems, however he disguises them so that these problems are perceived as concern for Rodolfo; I mean suppose he gets hit by a car, wheres his papers, who is he, you know what I mean? Beatrice states that the same risk is generated during the day when he is at work. Here we see that Eddie is holding back a voice full of anger almost like a car revving up. This simple action is showing the rise in tension as a result of Eddies problem. Eddie now retreats to his rocking chair, showing that he is fighting a losing battle. As Eddie is reading his paper, awkwardness is felt in the room. Catherine reacts by putting the record Paper Doll on; the title in itself indicates the song content. Then Catherine is overcome with rebellion/revolt and asks Rodolfo to dance, causing Eddie to freeze and feel uncomfortable. Rodolfo realises this and refuses to dance however Beatrice and Catherine soon persuade him. As Eddie burns a hole through Rodolfos back he asks, Whats this, a new record? Eddie has heard this song many times before, however he is no hearing it through new ears, new jealous ears. When Marco reveals that Rodolfo is a very good cook, Eddie finds this amusing and mockingly says, Its wonderful. He sings, he cooks, he could make dresses. Thus making another dig at Rodolfo, implying that he has homosexual tendencies. Rodolfo mistakenly takes this as a compliment and smiles thankfully. This is another opportunity for Eddie to put Rodolfo down and he says that he should not be working on the boats but instead working in a dress shop. Yet again he phrases it so that it may be perceived as a compliment. During this speech he unconsciously twists his newspaper into a tight roll, which gives an insight into his somewhat angered/resentful thoughts and also symbolises the rise in tension.

The Godfather Reflective Summary Essay Example for Free

The Godfather Reflective Summary Essay Shawn Carelli Business Ethics: Week 4 The Godfather Reflective Summary The Godfather is a great movie the many consider essential to any great business. This movie shows the realization of the American Dream. A family empire built from little to nothing. Though the business that took place in this movie was certainly illegitimate, the practices and rules they lived by are a key asset to modern day business. Break the laws they might, but family values are one of the most scared attributes to being part of these families. The Godfather truly shows it’s important to play by the rules, or you’ll be â€Å"sleeping with the fishes†. There are plenty of great lines in this movie in which hold great value in business. â€Å"Never dishonor those who help you†. Taking care of those who take care of you, great businesses today understand the importance of this. They take care of employees that contribute well to the company and partnerships that generate business. â€Å"Don’t discuss business at the dinner table†. This is a great line for people in business to understand. This means there is a proper time and place for business talk. And in my opinion, one of the most well-known lines, â€Å"It’s not personal, it’s business†. It’s very important in business to understand that your business life and personal life are separate, and that the main goal of a business is to make money. Competitors will get beat and will not be happy about it, but it’s not personal, it’s business. Business is not all about making people happy but is more so about making the business money. That being said, many of the other values of business both in The Godfather and in the business world are kept in check with the values that are set. Defying those values can prove to be very costly as illustrated in the movie. The Godfather shows how doing business properly is vital to the old world values that are set. To be respectful and understand your priorities, as stated, â€Å"A man who doesn’t spend time with his family can never be a real man†. The movie shows that in business it is vitally important how we conduct ourselves, how we interact with others, and how we stand behind the team, or family, that we are a part of and not deceive them. â€Å"Show, don’t tell†. This has means that there is more credibility in what you do, not just what you say. You can’t say that you conduct yourself following the values that are set by your peers; your actions have to speak for themselves. Though in The Godfather, much of the business conducted had plenty of corruption, violence, and vengeance, there was still a very strong set of values on how the different families conducted themselves in their business dealings. This goes to show how ethics is something that can be interpreted differently. Something that might be considered unethical and wrong to one person might be considered perfectly fine and ethically sound to another. It’s interesting how the strong family values were of the utmost importance, even though they were involved in illegitimate business. This movie really illustrates the importance to take pride in your work and to play by the rules. Loyalty is, in my opinion, one of the biggest lessons The Godfather shows. Being loyal you your family or business is essential to them doing just that for you, but defy them and you will have a mark against you by them and others who know that you are not a loyal member. Being loyal is so important in business. It’s taught to us at a young age, â€Å"treat others the way you would want to be treated†. The movie emphasizes this greatly, as family is the most important thing, and since the family is in business together, business loyalty is even more important. To conclude, I feel The Godfather was a great movie to watch. I think there are great lessons to be learned from the famous quotes on how to conduct oneself in business. From family values, to why it’s not right to deceive people.