Moral Dilemas: Antigone Essay

One of the most difficult trials I face in my life are ethical and moral dilemmas. I believe one purpose for this life is to learn to act for ourselves and learn to see a situation correctly and act righteously. Everyday I’m faced with decisions of right and wrong, most of which are easily and correctly dealt with. Sometimes however, decisions need to be made that are not easy or perfectly clear. In this paper I wish to discuss a presented moral dilemma and explain what I would do in the same situation. One of the biggest conflicts in the play â€Å"Antigone† by Sophocles is the value of human law vs. divine law. In this tragic play a newly appointed king Creon declares to his people that treason was committed during battle, and one of the two brothers (Polyneices) killed shall not be buried. This dilemma is felt by many, especially Antigone (sister of Polyneices). The struggle between human law and divine law is a moral dilemma Antigone feels as she decides to go against the laws of the king. The moral dilemma being presented is from the perspective of a pharmacist. The pharmacist has a young sick niece who has a terrible ear infection and cannot get an appointment with the doctor until the next day. The pharmacist knows that she doesn’t have a prescription, but knows what type of antibiotic she probably needs. Does the pharmacist give the medicine to the niece? If I were in the position of the pharmacist, I would refuse to give the medicine to my niece. I wouldn’t give the medicine to my niece because of the consequences that I would be dealt if I were too. My position on the dilemma is similar to Ismine’s (Antigone’s sister) when trying to convince Antigone not to bury her brother. If the pharmacist helps then he/she will get fired, go to jail, and probably never work as a pharmacist again. This turns a short term problem into a long term problem which will influence the rest of your life. Is an ear infection worth going to jail and possibly ruining your life?

Darryl Hunt Death Penalty

My view upon death penalty before watching the video about Darryl hunt’s case, was strongly against it. I truly believe that we have no say in who is to take someone’s life. Who are we to decide who lives or dies? There is no standard that we can place on someone’s life, to determine their existence in this world. Life is a precious gift, no matter how cruel the crime may be that the person being accused of committing the crime. I strongly believe that incarceration for the reminder of their life is in my view, the most extreme decision as a society to make in determining an individuals future. After reviewing the Darryl Hunt Case, I strongly believe that the justice system went wrong when it came to Darryl Hunt’s Case. From the start, the justice system faltered in backing up the meaning of â€Å"all men are created equal. † Darryl Hunt was tried as a â€Å"Black Man† with an all white jury. He was not looked upon as a man that stood before the jury who was being accused of a crime that he pleads his innocence. He was judged as a black man that must be a criminal because of his ethnicity and his innocence that he pleaded was nothing but a lie to their ears. He was judged solely on the color of his skin, racism took over the minds of they juries an the charges they found him guilty on. It was honestly all down hill from the start. Multiple denies on appeals that Darryl filed, even after DNA diagnostics had proven that Darryl Hunt did not committee the crime that he was being held accountable for, The justice system turned away an failed to even allow the thought that this man is innocent and should be free even cross their mind. After the Man finally was caught who confessed to the crime that Darryl hunt was being accused of, Darryl was released to freedom, hat should have been given back to him from the beginning of the racial, judgmental, ignorant minded individuals who took part in taking away 20 years of this innocent mans life. I feel the death penalty should be abolished. As a Society, we are constantly changing, and re-defining the right an wrongs that we hold ourselves too. Who are we to take a life from someone, no matter the cr ime. Believing that playing â€Å"God† can be justified by society, is just as ignorant as having hope in the justice system will be perfect one day.

A Study of Brand Image towards Customers Satisfaction

In the recent competitive world, brand image of any company is important such as products or service offerings. Business organization mostly considers brand image as one of the powerful tool and asset for their success. In this particular research proposal, Sainsbury organization is selected which is a retail organization in United Kingdom. This study deals with understanding the key underlying factors of brand image and perceived value on customer satisfaction and customer loyalty in Sainsbury retail organization. Customer loyalty as well as customer satisfaction is a widely accepted issues prevailing in the business organization. This is mainly applicable as marketing benchmark in case of checking over the performance of Sainsbury retail organization. It is imperative to demonstrate that if a consumer is satisfied with the products and services of the corporation then the customer can display loyal attitude towards the particular brand. This loyalty of the consumers towards the bra nd is reflected through the willingness of the customer to pay more, offer positive word of mouth and display of loyal attitudes and behaviors. As rightly put forward by (), success of organizations can be regarded as a direct consequence of the brand image and can be enumerated as an important characteristic of the present marketing strategy. Sainsbury's is a nationwide commercial corporation that offers financial services and is primarily a supermarket retailer; marketing food, clothing in addition to different home products. Sainsbury’s, the superstore is a part of the multi-national corporation J Sainsbury that serves the markets of both UK and USA. The Sainsbury’s superstore was first founded during the year 1869 by John James and Mary Ann Sainsbury and is considered as one of the longest standing major food retailing chain having 788 stores (Sainsburys.co.uk. 2016). Sainsbury’s, one of the largest operators of the supermarket chains in the United Kingdom, has more than 440 stores that stock more than 23000 products with more than 40% of the items carrying the Sainsbury’s brand. Again, the company Sainsbury has diverse chains that include the Sainsbury's Superstore, Sainsbury's Property Company and Sainsbury's Bank. In addition to this, there are JS Developments that operate in the markets of UK, while Star Market and Shaw's are located in the USA (Sainsburys.co.uk. 2016). The problem issues in the present research include assessment of the attitudes of the consumers within the limited period of 7 weeks and limited resources. Again, the present study includes a small sized sample of 100 participants; therefore, the current study might fail to represent the real vision of all the customers of the UK. Again, the sample selected through the non-probabilistic sampling might not adequately represent the customers of the Sainsbury and might also include the sampling errors that might prevent the learner from obtaining the real vision of the customers regarding the effect of the brand name on the customer satisfaction as well as loyalty. The present study intends to scrutinize the   loyalty of consumers to different brands and analyses and identifies different problems along with viable solutions that can be used by corporate units as strategic moves The rationale of the present research is to investigate the impact of brand image on the satisfaction of the customers as well as intention of customer loyalty. The present study can help in understanding the nature and characteristics of association between brand image and customer satisfaction and loyalty intention in the context of the operations of the supermarket chain of Sainsbury. The current study can assist the potential financiers, academic researchers, government units in gaining important insights into the nature of the association between the customer satisfaction and customer loyalty. As claimed by (Zameer et al. 2015), â€Å"a successful brand image enables customers in identifying needs that mainly satisfies and differentiate brand from its nearest competitors†. This is a term, name as well as symbol and any other features used for distinguishing from one company product to others. Branding procedures mainly adopts differentiation one individual cattle from applied marketing strategies. It is the exclusive set of relations especially present in the mind of clients concerning any brand situates and implied promises. Brand image is mainly developed with the help of advertising campaigns for consistent time and direct pricing of product. Moreover, Gurhan and Kandampully (2013) asserted that customer desires in purchasing products from supposed brand name and drawing concentration to their behaviors in certain situational perspective. Brand loyalty is the ideal measurement from the health of organization. Researcher’s reports that 5% increment in custo mer satisfaction produces profitability ranging from 25 to 95% in more than 14 industries. Competition takes place among the major key retailers like Tesco, Sainsbury as well as ASDA and Morrison. Competition is highly increasing for way to increase in attracting clientele. Diverse organization contain own individuality in popular brand in the UK marketplace. In this particular study, Sainsbury retail organization is taken into consideration who aims at adopting strategies for capturing elevated market share and enhancing buyer satisfaction level (Aaker 2012). Effects of brand representation on buyer satisfaction as well as faithfulness purpose in Sainsbury retail organization. This mainly refers to place of property as well as liability in association with brand name and symbol. According to Wirtz et al. (2013), brand fairness refers to exclusive cost of advertising compulsory by a particular product. It refers to the optimistic influence over product equity and occurs when customers are willing to spend more due to attractiveness in connection with products and services. One of the instance about brand as an equity type considers as law obligations for preservation of intellectual property. Brand equity can even be destroyed due to inappropriate management. For instance, poor client service inversely affects brand image leads towards decrease in the sales volume (Gurhan and Kandampully 2013). Brand values recognize producers as well as consumers with the help of deep-rooted legal organization. Most of the countries set up legal system for copyright and tackling through piracy. As opined by TuÃ… ¡kej, Golob and Podnar 2013), product is a tradable creation having reliable quantifiable monetary worth. Sainsbury is scheduled in the index of FTSE 100. Customers having positive image will not be focusing mainly on temporary promotional offer but over the overall brand. There are major classifications of product equity named as brand alertness, professed quality as well as brand faithfulness and brand relations. Brand Awareness - It is single of the major determinants of product equity. It mainly indicates the ability of the possible clientele in recognizing as well as recalling other brand. It is important for the clientele that they should be conscious regarding the product worth and their buying choice at the same time. Brand with high awareness has higher level of probability in purchasing items at retail chain organization (Gurhan and Kandampully 2013). â€Å"Brand Loyalty† - It is solitary of the major solution factor of product equity having direct positive influences. It indicates that a personality purchases goods as well as services from same brand in comparison with other brands. Brand Associations - It is distinct as cordial connection between brand as well as memory. It is a composite thought, which mainly connections with one an additional like several episodes, facts as well as ideas and examples. It aims at generating knowledge of brand network. Perceived Quality - It mainly refers to the perception of clientele of advantage on largely quality of products and services. It is one of the types of tangible product in towards brand recognition. Particular brand perceived quality aims at generating values with the help of offering from purchase, charging premium prices as well as motivating members to the channels of distribution. As opined by Tu, Li and Chih (2013), â€Å"satisfaction is the consumers fulfillment response†. It is that judgment of merchandise and examination features having agreeable level of consumption-related satisfaction involving level of under-fulfillment. Similarly, So et al. (2013) stated that earlier studies on customer satisfaction emphasized on effects of prospect as well as performance and disconfirmation of potential. As mentioned by Severi and Ling (2013), customer expectations are mostly pre-trial beliefs in regard with product working through orientation position or contrast normal on the product appearance. There are different literatures present on customer satisfaction focusing on expectations as well as needs of customers. Some of the researchers emphasizes mainly on the capabilities of using innovation as well as advanced technology in enhancing customer services. Some others indicate in understanding the significance of companies for focusing on customer services. Company mostly adopt unique instrument for measuring the client approval. As per Selnes (2013), customer satisfaction assessment is one of the key mechanisms used by successful organizations in current financial system in and around the globe. Customer satisfaction measurement helps in holding the existing customer as well as providing directions on attracting the new customers in the competitive trade surroundings. As opined by Ryu, Lee and Gon (2012), dimension of customer satisfaction understand the extent of helping organization for bringing improvement in their customer services. It is noticed that content customers mostly advocate products and services to family and friends. Nguyen, Leclerc and LeBlanc (2013) summary their earlier ten scope of examine quality to five scopes mentioned below: Tangibles- Tangibles relates with various physical equipments like counters, lights as well as physical environments and computers. Reliability- Reliability concerns mainly with capability for performing the promised services on accurate form. Addition to that, it relates with ability of trouble solving as well as time limits and service rights of the clientele (Severi and Ling 2013). â€Å"Responsiveness†- Responsiveness relates with enthusiasm to help customer, easily achievable in sequence as well as prompt services and responding demand of the clientele. â€Å"Assurance†- Assurance regards mainly to politeness, employee understandings as well as knowledge and their capability in stimulating confidence and trust especially to the customers (Muth, Ismail and Langfeldt 2012). â€Å"Empathy† - Empathy connects with kind individual attention as well as individual repair and sympathetic of specified desires of the clientele (Severi and Ling 2013). Scholars enclose their own set of disagreement regarding the significance as well as significance of SERVQUAL model. On the contrary, Muth, Ismail and Langfeldt (2012) assert that SERVQUAL dimension applies by lot of scholars for assessing customer satisfaction in institutions like banking, hospitals, educations, hotels as well as telecommunications and restaurants. In this particular context, researcher mainly adopts SERVQUAL model for evaluating customer satisfaction level at the retailers in the countries. Due to elevated competition and other related environmental issues, customer satisfaction as well as examine quality becomes on one of the fundamental marketing strategy for business companies. It requires enough enhancing service quality for long-term sustainability as well as growth for dealing with the threats and challenges in the competitive environment (Severi and Ling 2013). Service quality is the extent that mainly concerns with service offered by Sainsbury organization in meeting or exceeding customer expectations. Service quality is complicated in nature for measuring the customer service providers from different backgrounds for equivalent services and products. The first model mainly examines in the quality of services as proposed by Martà ­nez and del Bosque (2013) focusing on three major factors like technical quality as well as useful quality and representation quality. In this particular representation, scientific quality refers as what is being delivered as well as functional quality indicates process of service delivery at the same time. One of the famous models for customer satisfaction measurement is known as SERVQUAL as future by Lee et al. (2015). It mainly focuses on examine quality as well as difference between customer expectations and their perceptions regarding purchase products or services. Examination quality assessment based upon evaluation on the examiner deliverance as well as service outcomes. It mainly asserts good scale of usage as well as assessment for quality services in Sainsbury retail organization. It is one of the selected meaningful tools for association of assessed specific services for confirming valid as w ell as reliable outcomes (Muth, Ismail and Langfeldt 2012). Researchers adopt this model for evaluating level of customer satisfaction at Sainsbury retail organization. In this regard, Kapferer (2012) have asserted that more than fifty prepared definition of product loyalty divided as behavioral as well as composite approach. In this study, researchers found more that 60% loyalty measures in behavioral terms. According to He, Li and Harris (2012), customer loyalty defines that â€Å"a deep held commitment to repurchase or re-patronize a preferred products or services consistently in the near future†. It constantly causes recurring product set purchase depending upon the situational influence as well as making efforts in having potential causes for switching behaviors. Few scholars suggest that adopting behavioral as well as attitudinal approach for providing influential meaning towards brand loyalty. Behavioral assessment corresponds with static result from dynamic decision procedures. It makes no particular attempt in recognizing the elements for essential brand loyalty buying as well as causal factors (Muth, Ismail and Langfeldt 2012). On t he contrary, attitudinal assessment relates feelings of customers for definite intentions such as willingness for recommending and repurchasing services or products. Addition to that, they added that Sainsbury retail organization obtains in order of repurchase intention at measuring client approval in the most appropriate way. It is important to understand the fact that optimistic product image contribute towards enhancing client loyalty and building strong brand image for the company. Brand representation is considered necessary for companies for gaining life customer loyalty leading to gear up organizational efficiency. According to Hameed (2013), store image associates relates directly with store satisfactions. Some of the other factors include social motives as well as relationship with clientele has contrary belongings especially on client faithfulness. This mainly considers committed relationships between organizations as well as customers for keeping well-built link between brand picture and client loyalty. A investigates by Chung, Yu and Shin (2015) establish that there is no significant link between satisfaction as well as loyalty. Corporate representation associates with other elements such as approval has no significant belongings on faithfulness. Reputation leads towards customer loyalty due to high level of trust in getting public relation. Researchers confirm that client satisfaction positively influences on customer loyalty. When a particular customer is happy with the brand, then customer will recommend it to others and will not switch to other brands. From most of the empirical researches, retail image verifies that customer satisfaction strongly affects loyalty intention like intention for repurchasing particular product (Muth, Ismail and Langfeldt 2012). It demonstrates that customers claims towards high-satisfied customers for becoming loyal for the business organization. The development of the conceptual structure illustrates the association between the benefits of the brand image, customer satisfaction, satisfaction of the customers and the loyalty of consumers (Muth, Ismail and Langfeldt 2012). The careful facets of the product image are essentially the useful, representative, communal, and empirical and emergence augments. The development of the hypotheses primarily based on the empirical evidences and the literature are as follows: â€Å"H1: There exists a positive association between the advantages of the brand image and customer satisfaction† â€Å"H2: There is a positive relationship between the brand image and the customer loyalty intention† â€Å"H3: There exists a positive association between satisfaction of the customer and the loyalty intention† From the above reviewed literatures on product image, customer loyalty as well as client approval and any other relationships following the conceptual framework (Amin, Isa and Fontaine 2013). The above conceptual framework develops relationship among brand image benefits as well as customer approval and faithfulness meaning. Some of the careful factor of product image involves useful, symbolical and manifestation. As rightly put forward by John Kuada (2012), researches are essentially based on different underlying philosophical assumptions and valid research methods that are appropriate for the development of the knowledge in a particular study. The present segment on research methodology refers to different research procedures and the design that the learner can utilize in the current study. The research design refers to different strategies, instruments, tools and techniques for data collection and interpretation. In addition to this, the research methodologies and the design also explain different stages along with the processes involved in the study. As rightly put forward by Anderson and Shattuck (2012), the research philosophy can be categorized as positivism, interpretivism and realism that help in understanding the results as well as interpretations. The learner can adopt positivism that can help in introducing different subjects with the topic under consideration. The research of positivism refers to the study of the outcomes of the research with detailed research based on statistical techniques on matters related to the effects of the brand image and customer’s perceived quality on the overall satisfaction of the customers (Maxwell 2012). In this case, the researcher can select the research philosophy of positivism as the study involves future analysis of the impact of the brand image on the satisfaction of the customers with special orientation to the operations of Sainsbury. As rightly indicated by Miller   et al.   (2012), the research approach helps in providing an edge in the course of the discussion on effect of the brand image on the satisfaction of the customers and loyalty intention. The research approach essentially involves the inductive as well as the deductive approach for conduction of the research work. As opined by Pickard (2012), the deductive research approach stresses on the causality, whereas the inductive research approach refers to the process of investigation of new phenomena from diverse perspectives. The learner intends to adopt the inductive research approach for the purpose of testing the hypothesis and investigating the new phenomena based on research questions. The learner can consider the samples from more number of stores from different parts of the UK in order to validate different findings. Furthermore, the learner can consider a sample of 100 customers selected from six different retail outlets founded in London. A small sample of 100 customers can be taken into account owing to the time constraints as well as limited resources of the learner. In addition to this, diverse retailing brands are taken into consideration in the survey in a bid to ensure that the participants of the survey are from diverse backgrounds. However, the learner can take into consideration the non-probabilistic sampling that essentially involves the process of random selection. Furthermore, the leaner can also take into account the purposive sampling in the process of non-probability sampling that can help learner to select a predefined group with a specific purpose in mind (Fahy and Jobber 2012). As rightly put forward by Glanz et al. (2012), the primary and secondary data are two different types of data that require different types of skills as well as resources. Researchers in the social field can acquire data by getting it directly from subjects of their interest. The data hereby collected directly from the subject of interest from the field is known as the primary data. Researchers can acquire data on their own by way of surveys, interviews as well as direct observations. In addition to this, the researchers can also make use of the data that has been gathered by someone else. This is known as the secondary data. The secondary data can be collected from the official websites, published reports, journals and newspaper among many others. Therefore, for the purpose of the present study, the learner can also make use of both the primary as well as the secondary data (Jara and Cliquet 2012).   As rightly indicated by Oh   et al.   (2012), it is important to know the sources of the data to know the methods of collection of the data. The learner can take into account the process of sample survey for the purpose of the collection of the primary data required for the present research. The learner can frame the questionnaire containing the pertinent questions for the study and distribute the same to the target respondents of the survey with a request for reply. The responses to the participants gathered from the questionnaire can help the learner in acquiring the requisite data for the study. Again, the official websites, published reports, journals, books and newspapers can also become the sources of the secondary data for the present study (John Kuada 2012). The research work needs to be carried out in an appropriate manner by taking into consideration different ethical issues in mind. A research work needs to be conducted honestly and proper data needs to be used to accomplish the present research. The researcher can acquire primary as well as the secondary data and use it in the research work in an ethical manner. In addition to this, the learner can also take into account other ethical considerations that include objectivity that refers to the need of aversion of the bias in process of the experimental design, data evaluation, data interpretation, peer review along with the other important areas of research that have the need for   objectivity (Jara and Cliquet 2012). Furthermore, the learner also needs to incorporate the integrity in the research that refers to keeping promises as well as agreements, ensure conduction of the activities with sincerity, striving for consistency of actions as well as thoughts. The learner also needs to avoid errors and at the same time negligence and critically scrutinize their own work. In addition to this, the researcher also needs to keep good records of different research actions that include data collection, research design as well as correspondence with diverse agencies and journals. In addition to this, the learner needs to be open to criticisms from different quarters as well as innovative ideas. Moreover, the learner also needs to ensure the non-utilization of different unpublished data, procedures and results without prior permission. The learner also needs to acquire appropriate acknowledgement and credit for different contributions to the research and need to respect the patents, copyrights as well as other forms of intellectual property. Besides this, the learner also needs to be socially responsible and endeavor to promote both social good through the research that can prevent different social damages through research, public education as well as advocacy. The learner also needs to avoid discrimination among different respondents of the survey based on the race, ethnicity as well as other factors. Again, the learner also needs to be aware of the pertinent laws as well as institutional and governmental procedures that are applicable for the present research work. Nevertheless, the learner also needs to make it certain that the present work is used for academic purposes o nly and not for any commercial purposes.   The present research can direct the ways for the further research on the present topic. The areas for future research includes the procedures of handing the brand issues by different academic as well as market researchers, company and marketers. In addition to this, there remains scope for investigating the ways that can enhance the satisfaction of the consumers with the enhancement of the brand image and increase in loyalty of the consumers. Analysis of the strategies, empirical evidences and literature review Assessment of the Research methodology Data collection method- primary and secondary data Assessment and interpretation of data Aaker, D.A., 2012.  Building strong brands. Simon and Schuster. Amin, M., Isa, Z. and Fontaine, R., 2013. Islamic banks: Contrasting the drivers of customer satisfaction on image, trust, and loyalty of Muslim and non-Muslim customers in Malaysia.  International Journal of Bank Marketing,  31(2), pp.79-97. Anderson, T. and Shattuck, J., 2012. Design-based research a decade of progress in education research?.  Educational researcher,  41(1), pp.16-25. Brodie, R.J., Ilic, A., Juric, B. and Hollebeek, L., 2013. Consumer engagement in a virtual brand community: An exploratory analysis.  Journal of Business Research,  66(1), pp.105-114. Chung, K.H., Yu, J.E. and Shin, J.L., 2015, February. The relationship among perceived value, brand image, customer satisfaction, and customer loyalty: The moderating effect of gender. In  Proceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Sciences  (pp. 145-148). Fahy, J. and Jobber, D., 2012.  Foundations of marketing. McGraw-Hill Education. Glanz, K., Bader, M.D. and Iyer, S., 2012. Retail grocery store marketing strategies and obesity: an integrative review.  American journal of preventive medicine,  42(5), pp.503-512. Hameed, F., 2013. The effect of advertising spending on brand loyalty mediated by store image, perceived quality and customer satisfaction: A case of hypermarkets.  Asian Journal of Business Management,  5(1), pp.181-192. He, H., Li, Y. and Harris, L., 2012. Social identity perspective on brand loyalty.  Journal of Business Research,  65(5), pp.648-657. Jara, M. and Cliquet, G., 2012. Retail brand equity: Conceptualization and measurement.  Journal of Retailing and Consumer Services,  19(1), pp.140-149. John Kuada, 2012.  Research methodology: A project guide for university students. Samfundslitteratur. Kapferer, J.N., 2012.  The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Lee, D., Moon, J., Kim, Y.J. and Mun, Y.Y., 2015. Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty.  Information & Management,52(3), pp.295-304. Mackey, A. and Gass, S.M., 2015.  Second language research: Methodology and design. Routledge. Martà ­nez, P. and del Bosque, I.R., 2013. CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction.  International Journal of Hospitality Management,  35, pp.89-99. Maxwell, J.A., 2012.  Qualitative research design: An interactive approach: An interactive approach. Sage. Miller, T., Birch, M., Mauthner, M. and Jessop, J. eds., 2012.  Ethics in qualitative research. Sage. Muth, A., Ismail, R. and Langfeldt Boye, C., 2012. Customer Brand Relationship: An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. Nguyen, N., Leclerc, A. and LeBlanc, G., 2013. The mediating role of customer trust on customer loyalty.Journal of service science and management,  6(1), p.96. Oh, L.B., Teo, H.H. and Sambamurthy, V., 2012. The effects of retail channel integration through the use of information technologies on firm performance.  Journal of Operations Management,  30(5), pp.368-381. Pickard, A., 2012.  Research methods in information. Facet publishing. Ryu, K., Lee, H.R. and Gon Kim, W., 2012. The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions.International Journal of Contemporary Hospitality Management,  24(2), pp.200-223. Sainsburys.co.uk. (2016). [online] Available at: https://www.sainsburys.co.uk [Accessed 17 Aug. 2016]. Selnes, F., 2013. An examination of the effect of product performance on brand reputation, satisfaction and loyalty.  Journal of Product & Brand Management. Severi, E. and Ling, K.C., 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity.  Asian Social Science,  9(3), p.125. So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2013. The influence of customer brand identification on hotel brand evaluation and loyalty development.  International journal of hospitality management,  34, pp.31-41. Tu, Y.T., Li, M.L. and Chih, H.C., 2013. An empirical study of corporate brand image, customer perceived value and satisfaction on loyalty in shoe industry.  Journal of Economics and Behavioral Studies,  5(7), p.469. TuÃ… ¡kej, U., Golob, U. and Podnar, K., 2013. The role of consumer–brand identification in building brand relationships.  Journal of business research,  66(1), pp.53-59. Wirtz, J., den Ambtman, A., Bloemer, J., Horvà ¡th, C., Ramaseshan, B., van de Klundert, J., Gurhan Canli, Z. and Kandampully, J., 2013. Managing brands and customer engagement in online brand communities.Journal of Service Management,  24(3), pp.223-244. Zameer, H., Tara, A., Kausar, U. and Mohsin, A., 2015. 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Planning for Opportunity Essay Example | Topics and Well Written Essays - 2000 words

Planning for Opportunity - Essay Example Under such circumstances, those providing the products feel the need of continuously developing themselves and their companies in order to meet the increasing demands. The thing is that the professionals today need to be more effective and productive than ever before in order to achieve success, and thus, innovative techniques in order to deal with such an issue must also be identified (JSBM, Tang &Murphy, 2011). It has also been observed that B2B market thus holds a lot of opportunities for companies that provide training and seminar sessions as a service. This is said so, because a few years ago professionals who followed the self-taught rule were taken as an asset to the company, regardless. Now, however, jobs have become much more difficult and an untrained employee is nothing but a burden, especially when all companies are attracting trained employees from their competition. In turn, if the employee is not trained enough, the customers switch easily that impacts the sales easily , thus affecting the overall business (Barringer & Ireland, 2008). Thus, the employees in the organizations must be educated and fully trained. Not only that but they must be able to learn and relearn according to the changing conditions, as today’s world needs more than just a skill that can be easily acquired. The companies nowadays, need productive and educated professionals. This means that, recognizing this opportunity in the market for a company that focuses on corporate training is the best solution. The organization will thus be able to provide the organizations strategies, processes, and tools that are needed to succeed in the 21st Century (Barringer & Ireland, 2008). The business description UK TRAINCO is a company that provides training as well as seminar programs. The UK TRAINCO will be focusing on corporations and companies that are medium and large sized, and will be focused on gradually increasing needs for education in professionals from all areas of the vario us industries. UK TRAINCO thus aims to provide trainings that are result oriented in order to hand out expertise in the required area at the right time for the right person. The services thus provided by the UK TRAINCO to the medium and large sized firms will cater to training programs as well as seminars like time, stress, reading management, project management and many more. The programs thus taught will use various techniques in formats of seminars or training sessions. The seminar format with which the sessions would be carried out would be a set of presentations with the audience observing. As for the training programs, it would use the seminar format with various activities and having the audience participating in the session. The Market Plan UK TRAINCO is aiming to establish the business in the corporate market of the UK. As stated earlier, the target market consists of those companies that continuously need trainings as well as seminars, and are medium and large sized. The m arket will thus be reached through referrals, word of mouth (WOM), and public seminars. Market Segmentation The large sized companies are those segments which contain more than 100 employees. These companies have specific departments that handle the training and seminar needs through a specialized department and have the respective budget available. They usually need training and seminars for usually a specific departmen

Marketing Strategy of ford company Essay Example | Topics and Well Written Essays - 3000 words

Marketing Strategy of ford company - Essay Example Ford hÐ °s now reduced its proportion of fleet sÐ °les to 28 per cent of the totÐ °l, from 39 per cent Ð ° yeÐ °r previously. "ThÐ °ts some good news in the mix of our business," Fords sÐ °les Ð °nÐ °lyst George PipÐ °s sÐ °id yesterdÐ °y. Current pÐ °per provides comprehensive mÐ °rketing review of Ford Motor compÐ °ny Ð °nd defines strÐ °tegic Ð °pproÐ °ch to plÐ °cing the compÐ °ny on the competitive position of worldwide leÐ °der in the cÐ °r industry. Ford Motor is the second lÐ °rgest Ð °utomotive compÐ °ny in the world Ð °nd the most trÐ °nsnÐ °tionÐ °l of Ð °ll Ð °uto mÐ °kers. It hÐ °s operÐ °tions in more thÐ °n 200 countries Ð °nd territories, employing Ð °bout 350,000 workers (SchnÐ °pp, CÐ °ssettÐ °ri, 2004) HistoricÐ °lly, Ford sought to compete Ð °gÐ °inst the industrys leÐ °der, GenerÐ °l Motors, by increÐ °sing its presence in foreign mÐ °rkets. Fords InternÐ °tionÐ °l Ð utomotive OperÐ °tions co-ordinÐ °tes Ð °ctivities in twenty-six countries grouped in three principÐ °l regions (Europe, LÐ °tin Ð mericÐ °, Ð °nd Ð siÐ ° PÐ °cific). In the lÐ °te 1970s, Ford produced outside the United StÐ °tes hÐ °lf of its worldwide vehicle production - compÐ °red with GMs one-fourth. The Ford Motor Co. hÐ °s Ð °lso been Ð ° leÐ °der in introducing or rÐ °pidly Ð °dopting technologicÐ °l innovÐ °tions in the industry. Henry Ford, the founder Ð °nd president of the compÐ °ny, is considered the fÐ °ther of mÐ °ss production. In the difficult decÐ °de of the 1980s, Ford showed its cÐ °pÐ °bility to rÐ °pidly Ð °dopt the JÐ °pÐ °nese system of production Ð °nd to move fÐ °ster thÐ °n Ð °ny other Ð °uto mÐ °ker in seeking the integrÐ °tion of its operÐ °tions on Ð ° globÐ °l bÐ °sis. The compÐ °ny wÐ °s Ð °lso Ð ° pioneer in the internÐ °tionÐ °lizÐ °tion of production, Ð °s it wÐ °s the first to open Ð °n Ð °ssembly plÐ °nt in CÐ °nÐ °dÐ ° (1904), in Mexico (1925), Ð °nd in mÐ °ny other countries. HistoricÐ °lly, the compÐ °ny hÐ °s hÐ °d Ð ° leÐ °ding role in developing Ð °n Ð °utomotive cÐ °pÐ °bility in those countries, Ð °nd its strÐ °tegies hÐ °ve been

Ethics in the 21st Century Research Paper Example | Topics and Well Written Essays - 1250 words

Ethics in the 21st Century - Research Paper Example Today, the world tolerates the problems of ethics alongside the technological and scientific domains that dominate the human race. Human beings can not just respond by themselves without the assistance of technology. Issues within the scientific community cannot be confronted until philosophical and ethical considerations are taken into account. Ethical reconciliation should be utilized when solving problems or interacting with diverse cultures. If one wishes to arrive at ethical clarifications of problems at hand, references must be cited to the traditional world of thought and wisdom. According to Prof. H. Atlan, philosophy is the key to arrive at ethical answers and to attend the problems of science and technology faced today. (UNESCO Headquarters|2001). There are two types of ethics that relate to globalization. First one is based on the ethics of sovereignty of States and the power structure. The second one relates to the responsibilities of the liberal market. These two kinds o f ethics and the vibrant relationship between the state the condition of ethics today. Globalization in the 21st Century gave birth to an accord between people who think internationally. In actuality, the emergence of a global civil community, through the sponsorship of global democracy, global governance and residency all contribute towards surfacing of ‘globalization of ethics’. (UNESCO Headquarters|2001)  Most students and officers when hearing the word â€Å"ethics† become spell bounded and images of departmental sanctions, internal affairs of a company, and extensive lawsuits came dawdling into their minds.  

Ergonomics Research Paper Example | Topics and Well Written Essays - 1250 words

Ergonomics - Research Paper Example The overall purpose of such an extensive level of integration with different subjects has to do with the fact that ergonomics is specifically interested in understanding â€Å"human factors† with regards to the function of equipment, the design thereof, and facilitating cognitive abilities in the user. Rather than allowing the name itself, ergonomics, to serve as a stumbling block with regards to an understanding for what the specific realm of analysis is intended upon expecting, it should be understood that ergonomics in and of itself is effectively defined as â€Å"human factors†. As such, these human factors, engaged a level of importance with respect to the design, implementation, and use of material that facilitates the workflow or comfort of an individual. Such a broad level of focus invariably lends this particular field to incorporate a great many factors and engage with the previously denoted fields of study in a variety of different ways. However, even though the field of ergonomics is broad, the information that it engages with is utilized in something of singular manner; to make the experience of the human being more efficient, productive, and/or comfortable. With respect to the way in which ergonomics affects workers, this can be seen with regards to a host of different issues. For instance, the most obvious integration of ergonomics is with regards the way in which certain functions are performed. Rather than merely maximizing efficiency and endangering the worker and/or the equipment in question, ergonomics as a means of utilizing information from relevant medical spheres, up to and including physical therapy as a means of understanding the movements of the human body and which of these are most likely to reduce the level of injury and maximize the health and safety for the individual worker (Larson & Wick 5097). Moreover, the implementation of procedures and equipment that helps to foster a greater focus upon ergonomics directly im pacts the workers as it is able to maximize the level of safety and productivity without having any negative consequences other than the costs of implementation. Evidence of this can of course be seen with regards to the way in which recent scholarship has proven that ergonomics has a direct level of impact with regards to the way in which an office employee maintains posture, avoids injury to the hands and wrists, and has the monitor and keyboard positioned in a favorable manner so that workflow can be maximized and the risk of any potential future harm to the health and safety of the worker can be minimized. But however, even though the information that is thus far been provided is useful with regards to understanding the field of ergonomics and realizing what complement factors helped define it, a secondary issue that must be considered is with regards to the way that hazard recognition and measurement techniques are incorporated as a means of affecting a positive change. Ultimat ely, hazard recognition is the first piece of this puzzle (Erdinc & Yeow 953). Within any field of employment, there are particular hazards that the employee faces on a daily basis. As such, realizing, denoting, and seeking to mitigate these, is a fundamental goal that any organization/firm/company that seeks to engage with ergonomics and improve the overall quality of life and efficiency of workflow for their employees must consider. But naturally, once these hazards have been recognized and

Data Warehouse Design and Implementation Research Paper

Data Warehouse Design and Implementation - Research Paper Example Additionally, the online analytical processing systems offer a technique to produce ad-hoc queries beside the data-warehouse in an attempt to respond to significant business questions. In the same way, data mining offers a wide variety of techniques and algorithms for finding knowledge in a huge bulk of corporate data. In addition, in order to develop a data warehouse system, we need to put into operation a reliable technology structure where corporate operational data can be managed effectively with real and enterprise-wide aspects and to get into reorganization of a handful application policies to offer a high quality system. However, the implementation and design of a data warehouse system has occasionally been a very big challenge in theory as well as in practice (Charles, 2010; Turban, Leidner, McLean, & Wetherbe, 2005; Olamendy, 2010). This paper discusses some of the important aspects related to the design and implementation of a data warehouse system. The basic purpose of thi s research is to investigate some of the important aspects such as theories, initiatives, models and techniques for better and improved data warehouse system design and implementations. Introduction A data warehouse is normally recognized as an integrated and time-varying set of information and data that is basically used for strategic decision making through OLAP (online analytical processing) methods. ... this perspective, however hardly any technique exists to date for applying similar methods from an operational database (Charles, 2010; Husemann, Lechtenborger, & Vossen, 2000; Laudon & Laudon, 1999; Inmon, 2002). Without a doubt, there are many standards and methods to implement and design a relational data model for a business system which are flexible to design and implement data warehouse technology based modeling, however they cannot be employed as a natural method, consequently data warehouse development modeling is novel regulation that is improving with the passage of time. Basically, the starting point for the design and development of the data-warehouse environment is the data model. In absence data model, the implementation of a data warehouse is almost impossible. In this scenario, the data model works like a roadmap for technology based system development (Charles, 2010; Husemann, Lechtenborger, & Vossen, 2000; Laudon & Laudon, 1999; Inmon, 2002). Moreover, in order to d evelop a data warehouse system, we need to form a reliable technology based environment where organization’s operational data will be maintained effectively in an enterprise and integrated view and to get into recognition a handful accomplishment policy to offer a high quality system. However, the implementation and design of a data warehouse system frequently is a very complex issue in theory as well as practice (Charles, 2010). This paper will present a detailed analysis of data warehouse design and implementation. This research will cover some of the major aspects that need to be considered while designing implementing models of the data warehouse. Data Warehouse Design This section discusses some of the approaches and methods those can be adopted for the data warehouse design which

A report about marks & spencer food Essay Example | Topics and Well Written Essays - 6500 words

A report about marks & spencer food - Essay Example The competitive retail industry landscape has provided the company with the expertise to devise managerial strategies that help in retaining a healthy market share and ensure the return of customers to their stores. The company has improvised its strategies in tune with changing times and introduced new brands and divisions in the retail market segment. The food division is one of the launches that have earned the company a good deal of revenue over the years. The organization started its food division in the year 1931 when they introduced a food department to sell produced and canned food. This was followed by the introduction of cafà © bars providing cheap and hygienic food to the people shopping at their complex. The food division slowly expanded to include various cuisines catering to global tastes and changing habits. The food division of M&S has become a vital part of the retail store business contributing to nearly 51 percent of the total sales and revenues (M&S, 2009). Marks and Spencer was founded by Michael Marks and Tom Spencer in the 1880s as a partnership venture. The partnership was formed in the year 1894 and opened penny price stalls at various locations to attract customers by offering them goods at low price. Sir Stuart Rose is the present Chairman of the M&S group while the food division is headed by John Dixon. The company is currently a shareholding establishment The Marks and Spencer group is primarily involved in the retailing of clothes, food and home products. Clothing products include women’s wear, men’s wear, kids clothing and lingerie. Besides clothing the group also retails cosmetic products, household products, and host of other daily needs consumer goods. The clothing and household articles account for nearly 49 percent of the total revenues. The remaining 51 percent of the revenues come from the food division (M&S,

MEASURES OF CENTRAL TENDENCY Assignment Example | Topics and Well Written Essays - 750 words

MEASURES OF CENTRAL TENDENCY - Assignment Example From both excel, and the formulae, the mean is 50.8, which is different from the mode and the median, which are 58 and 57, respectively. However, the figures are roughly close to each other showing that is spent over 50 minutes everyday in physical fitness activities. The numbers are lower than I expected since I work out for a whole hour every day. This means that I spend a couple of minutes in switching from one activity to another. The time I spend in switching from one activity to another and the time I spend on different physical fitness activities add up to sixty minutes per day. The most effective measure of the central tendency, as far as the mean, median, and mode is the mean. This is because of the fact that it utilizes 100 percent of all the data in the sample (Walpole, 2010). The other measures of central tendencies, including the median and mode do not utilize all the information provided. Mean helps in performing further mathematical calculations thus helping in conducting more statistical tests. For example, it helps in the calculation of standard deviation, variances, as well as, significance tests. Additionally, it has an algebraic definition (Bertsekas, 2002). The mean is applicable in the probability theory to generate probability distributions. Such distributions do not utilize other measures of central tendencies including the median and the mode. Mean as well has some weaknesses, for example, the presence of outliers in the data lowers its accuracy. Its strengths, as a measure of central tendency, outweigh its weaknesses. To draw the box plot, one utilizes the 25th percentile, the 50th percentile, and the 75th percentile. The 25th percentile is the lowest score, which is greater than 25 percent of the scores. Using excel, the 25th percentile is 41. This means that the highest figure of the first 25 percent of the data is 41. The 50th percentile is equal to the median.

The way America is a dominant force Essay Example for Free

The way America is a dominant force Essay In terms of national identity, identify and analyse some of the roles television plays in the processes of globalization and identity formation. Discuss with reference to at least two British TV programs. In this essay I will be looking at the way television has an impact on the way has an affect on the way globalization, culture and identity is formed. To look at this I will be looking at the way America is a dominant force when it comes to marketing there shows to other countries and the way British shows have difficulty being accepted and also how British shows manage to create an identity through they way they act. American sitcoms have been a constant success in this country with such successful imports such as Friends, Seinfeld and Frasier, but what is the reason for there success in this country, looking at globalization, culture and politics I hope to discover why this is. First I will be looking at what globalization is and how this affects the way different programs from around the world are received, I will look at the differences in culture between not just the UK and America but various other countries that there shows are exported to. What is globalization in television? Since the 1980s there has been a steady rise in the transnational television in terms of that more than ever people own television sets and the fact that new technology has such as satellite and cable has allowed access to a completely new market. This has then lead to questions being raised about culture and cultural identities due to the fact that programs are now being beamed from all around the world. To understand how global television works you must first understand society since global television has an impact on society because when shows are being shown to different societies that there is always a different reaction to them. According to Kellner (1990) there is in excess of 750 million television sets being used in over 160 countries that are being viewed by over 2. 5 billion people a day. No doubt these figures have reached even a higher number today due to the fact there is now digital television and cable. The main fact with television that it is always changing, and what is yesterday is not what it is today, and what it is today is not what it will be tomorrow. However with television continuing this change, and as it continues its global expansion that there has been an uneven shift towards the west and in particular the USA. With the television originally being developed in the west and especially in America this has caused a shift in Americas favor so therefore they have been able to dictate what is shown not only in there country but by exporting there products to the rest of the world. However even though this is the main trend at the moment of America one way influence over the rest of the world this is not what globalization is about, globalization is more about a multi-directional and a multi-dimensional set of processes. Global television although it has allowed the development of new technologies with the influx ok Sky television and cable, has also been met with skepticism due to the fact that some countries prefer that the majority of there programs are created from there own country however with the dominance of America in the television market and there technology especially with Sky TV, this has been hard to regulate. Most countries have described these as threats because they believe that within the economics of television, the regulation of television and the identities, especially national identities, which are deemed to be in part the product of national television services. In other word what they are saying is that the majority of shows on there national television should be produced from there own country, and not to be overawed by Americas dominance and say no to all there imports. However this is a hard thing to do, due to the fact of Americas power and there development of new technology that has helped bring forward the Television, so with countries accepting this new technology there are therefore also accepting the influx of America shows. Although there is a reluctance to accept these shows, Im not talking about a reluctance to accept one or two shows. Im talking about accepting a lot of shows that outnumber countries own creations., however when the shows are shown and they become a success the channels controllers decide then to import more and more shows therefore they will start to outnumber there own shows. But if they are so against then importation of these shows why do they import so many, its because they are a success and they attract viewers, this will now lead on to why are these shows successful in our country. In Britain the dominant television company was the BBC this had dominated the television scene since it was created in the 1920s, until 1954 when the television act brought commercial television into the frame. The first such television station set up was Independent Television (ITV). The 1954 act had obliged that the ITV adopt norms of quality and balance, which were in essence the same of the public service developed by the BBC. In the 1980s another channel was set this was, Channel 4, unlike both the BBC and ITV channel 4 was not a maker of programs but a publisher, programs that were watched on channel either came from a mixture of ITV companies, imports or independent producers, this allowed the channel to show a different variety of programs that would not follow the same pattern as a BBC show, another purpose with channel 4 is to experiment with shows to bring in something that is not the same trend and to play with form and content. With the introduction of BskyB and cable, there was a limited impact at first, however over the years the performance picked up due to the fact there were more people getting Sky and Cable, and also there was an even more diversity of shows coming from the USA. This was shown according to the magazine Screen Digest, that in 1994 there was a market penetration of 12. 4 per cent rising to 14. 8 percent and in 1992 the BskyB audience share 4. 8 per cent (the Guardian august 1992) but this had risen to 8. 5 per cent (screen digest 1995) this was showing that even though it was a slow and steady process but cable and sky where both starting to become dominant forces in the television markets. Comparing how we run and regulate our television companies to America is a good way of seeing how the different cultures accept the way there television Is run, already I have looked at the way the British television system is run, now I will look at the way the American television system is run. The way the American television is organized is very complex, there are many players as they call them, these are the television stations, the networks and the productions companies, at the moment there are over 700 television companies, these stations serve the area that they are in geographically by purchasing and transmitting programs. There are not many television stations that produce there own programs apart from the news, so the majority of programs come from either the networks such as FOX and HBO or from production companies. In America a majority of television is also filled with advertising, these adverts are a massive source of income for the networks, especially when there are huge events going on for example the superbowl, as this is one of the biggest sporting attractions in America and millions of people will watch it therefore there has always been a bidding war to get there adverts shown at this time. That is one major difference compared to the way television is run in Britain, the American television network is dominated by adverts where as we have channels such as the BBC channels that do not rely on adverts. Compared to British television stations, American networks are by law not allowed to produce any primetime material, therefore this stations rely a lot on production companies to make there shows, this is the complete opposite to the BBC, who will produce there own shows. But even though our stations produce our own shows, and American networks rely on outside productions companies, why is it that there shows are more successful in our country than our shows are in America? Is it to do with culture, already have I explained the difference in the way that the American and British television systems are different, but why is it that we easily accept these shows on to our channels. One reason I believe that these shows are shown over here and why there is so many is that fact that the majority of the American shows are shown on channel four, channel four being the channel that is most like a American network as it relies on independent productions and therefore will export shows that are successful in other countries. Looking at American shows compared to British shows, British shows tend to be more about there won culture and how Britain is, although there is a tendency to see that Americans are very patriotic, I believe that this is not represented in there shows compared to British shows.

Home School versus Public Education in Society Essay Example for Free

Home School versus Public Education in Society Essay Are we aware of what social environment your child thrives in daily? Are the teachers who are educating our children, the right person to get the job done? What are the success rates of our children in the coming future? Are there similarities between public school and home school? Do you know the answers to these questions? There are similarities between public education and home schooled children, but let’s face it, there are differences in who will be educating our children, how much school will cost out of our pockets, whether our children will develop healthy relationships with other children their age, and whether or not our children will become successful human beings in society. This essay examines all your concerns as parents with school-aged children, and what education method may be better for your child’s future. To many parents in society, it always has been a worry that socialization may become jeopardized in a home school bound child. Many people believe that public educated children learn about socialization from â€Å"the school of hard knocks† in a public setting because they have to learn socialization skills on how to act around other children, and teachers, by a trial and error process. Truth is many teachers just do not have enough time in the day to teach every child the correct way to interact with others socially. The good side of social interaction in public schools is that our children do make close friendships in school, and they usually last outside of the classroom walls. On the other hand, in a homeschool setting, each parent has the ability, and time, to teach their own children the correct way to act properly, socially. As long as the parent takes the time to interact with their child and take them to other social events in the community, with other children and adults, the child has an upper-hand to get the best socialization that a parent could teach them. Is this a real life scenario? A study done in 2003, conducted by the Home School Legal Defense Association, discovered that homeschooled children were either as equally, or involved more, in community activities, voting, and employment, than those educated from a public school. The downside to home schooling your child is that they do not get the constant interaction with children throughout their day, and maybe making it harder for your child to make friends near their home. One question to ask yourself, â€Å"Is your home located near other children close to your child’s age?† Public education offers college educated teachers to teach the students, while home school offers the students’ parents to become the educators. For instance, in a public school environment, the teachers are college educated, and very fluent in the area of study that they are teaching their students, so it may be easier to come up with ways to teach the students how to learn and retain the information they are taught. But does every student learn the same? No! Some students need more attention than others, and sometimes one teacher is just not enough for all the students present in their classroom. Whereas, in a homeschool setting, children are given homework and tested by their parents at their discretion of what they may think their child needs to learn more of and test to show they have the knowledge needed on the subject or material. If the parents don’t quite know how to teach all the curriculum materials on each subject, then home schooling your child may not work for you. As long as the student is learning the material, and the parent is not helping the child by giving them the answers, then homeschool is an excellent way for your child to learn. The parent has the full opportunity to teach their child the way they want them to learn, and be proud of them when they succeed in their studies. Success Rates may also vary from both education backgrounds. Boys generally have a higher rate of drop-outs than girls, in every state in the U.S. The National Center for Education Statistics did a study on the classes of 2010, in the United States, and found that 78% percent of students had earned their degree, on time, within the four years they had begun high school. That statistic was an all-time high of the past forty years, however, 1974 was the last year that those graduation rates were actually charted. More importantly, major cities generally have a higher drop-out rate than students from suburb schools. Generally, because of the changes in the economy, students can be seen dropping out to help out their family when times are tough. When the economy gets weak, high school students have a tendency to drop-out of school faster than they might otherwise have done. In 2005, the Education Department started publishing an official estimate of high school graduation rates, and, surprisingly, all 50 states agreed to a standard method of calculating those rates by this year, 2013. Currently there are only 4% of school-aged children home schooled in America. That number may seem quite small to hear, but it has risen up 75%, since 1999, to make that four percent, today. The number of kids, whose parents are not enrolling their children into public schools, is growing seven times faster than students seem to be enrolling in the k-12 school years in public schools, year by year. Although it is harder for non-traditional students, like homeschoolers, to receive scholarships for schools, due to the lack of recognition in their education background, they do, however, enroll and attain their four-year degree at a much higher rate than a public educated student. In conclusion, it does matter where you send your children to become an educated young adult. We need to all consider the positive and negative aspect of the education path we send our children down. There are some questions to ponder when doing so. Think about what environment you want your child to be involved in daily. Decide whether you want to be the educator, or someone from a school. Think about what social environment you think you will see your child truly blossom in. Lastly, decide whether or not it is the right decision for your child, not just yourself and the family. References: Michigan Department of Education (2012). â€Å"Home Schooling in Michigan†. www.michigan.gov Beverly Hernandez. â€Å"Is Homeschool for You?† www.homeschooling.about.com Ellen, Mary. (2012). â€Å"Homeschool vs. Public School: Who’s Better Socialized.† Off The Grid News. www.offthegridnews.com Layton, Lyndsey. â€Å"National public high school graduation rate at a four-decade high.† The Washington Post. www.washingtonpost.com Lawrence, Julia. (2012). â€Å"Number of Homeschoolers Growing Nationwide.† Education News. www.educationnews.org

What Is Green Diesel Environmental Sciences Essay

What Is Green Diesel Environmental Sciences Essay Green Diesel, often called renewable diesel or second generation diesel, refers to petrodiesel-like fuels derived from biological sources fuels derived from biological resources (bio-resources) that are chemically not esters and thus distinct from biodiesel. The green diesel is chemically same as petrodiesel but it is made from bio-resources. Bio-resources refers to the living things (plants, animals, and others aspects of nature). It is important to society for the various services they provide, as well as problems they may create. Biological resources are grouped into those that affect agriculture, such as cultivated plants, pollinators, and pests those that are sources of scientific inputs, such as agricultural plant varieties that provide genetic resources and those that provide natural goods and services, such as wildlife, fish, and scenic beauty. Traditional measures of agricultural productivity do not capture all the benefits of preserving biological resources on private lands . Because of this, private landowners may not have adequate incentives to consider the full range of goods and services produced by the biological resources under their control. Since green diesel is produced by bio-resources, thus it is the eco-friendly and sustainable sources of fuel for vehicles. Green diesel blends follow the same nomenclature as biodiesel. Green diesel in its pure form is designated R100 while a blend comprised of 20% green diesel and 80% petrodiesel is called R20. Because green diesel is chemically the same as petrodiesel, it can be mixed with petrodiesel in any proportion but users may need to add an additive to address lubricity issue associated with compounds with no oxygen. The characteristic of green diesel compared with other fuel are shown below: Biodiesel Diesel Oxygen, % 0 11 0 Specific gravity 0.78 0.88 0.84 Sulphur, ppm Heating value, à ¢Ã‚ Ã‚ °C 44 38 43 Cloud point, à ¢Ã‚ Ã‚ °C -20 to 20 -5 to 15 -5 Cetane 70-90 50-65 40 Table 1.1(1) : Characteristics of Green Diesel compared with other fuel. Green diesel can be made from the same feedstock as biodiesel since both are required the tricylglycerol containing material from bio-resources. Figure 1.1(1) : Brief Renewable Fuel Creation Process Pathway However the terms green diesels have been further distinguished based on the processing method to create the fuel. The primary differences between green diesel and biodiesel are the technologies used to make the fuel and the molecules that are ultimately produced. Whereas, biodiesel is made using a chemical reaction called transesterfication. There are three different processes for creating green diesel, hydrotreating, thermal depolymerisztion, and biomass-to-liquid (BTL). Green diesel blends follow the same nomenclature as biodiesel. Green diesel in its pure form is designated R100 while a blend comprised of 20% green diesel and 80% petrodiesel is called R20. Because green diesel is chemically the same as petrodiesel, it can be mixed with petrodiesel in any proportion but users may need to add an additive to address lubricity issue associated with compounds with no oxygen. The differences between green diesel and biodiesel are shown below: Green Diesel Biodiesel Pure hydrocarbon Oxygenated hydrocarbon Production process: Hydrotreating Thermal depolymerisation Biomass-to liquid (BTL) Production process: Tranesterfication Chemically same with petrodiesel Chemically different than petrodiesel. Table 1.1(2): Comparison of Green Diesel and Bio-diesel The hydrotreating process is a process utilized by petroleum refineries today to remove contaminants such as sulphur, nitrogen, condensed ring aromatics, or metals. 1.1.2 Importance of Green Diesel from Malaysia Chemical Industry Point of View Diesel oil has good commercial value as it serve many purposes. It has many functions as below: To move the heavy road vehicles such as buses, lorries and trucks. To move motors and cars For overland shipping To move military vehicles, such as tanks Can be used in the water transportation as an alternative energy sources to move engines such as in the ships, boats and yacht As electricity backup energy sources Power generation Construction and farming equipment Removal of tar from bitumen burns They derived the diesel from crude oil, which is called petrodiesel. With sharply rising use of non-renewable feedstock (crude oil) to derive diesel has a significant impact on the production of biofuels based on the conventional method. A projected future shortage of crude oil coupled with the growing worldwide demand for transportation fuels has raised the interest in the green diesel, which chemically has the same properties as the petrodiesel but with better cetane number, which mean reduce the emission of CO2 and NOx, emission, and thus brings significant improvement on greenhouse effect, global warming and pollutions. Figure 1.1(2): Current and Future Trend of Production for Petroleum For recent studies and development of technologies show that the production of green diesel can be competitive or cost less than petroleum fuels; yield more oil per hectare of land; sequester CO2 from the flue gases emitted from fossil fuel power plants or other resources; able to similar or even outstanding performance than petroleum fuels; improvement of cold flow properties so that it cause least problem to use during winter. The advantages of green diesel compared with others type of diesel can be summarised as below: Green diesel does appear to have many advantages over the other bio-based diesels. Some of these potential advantages are summarized below: The process utilizes existing refining operations thereby eliminating the need for the immense capital investment required in the United States to produce a significant amount of biodiesel capable of truly displacing significant amounts of petroleum diesel. The fuel is produced by refineries with a long track record of safely producing high grade products thereby eliminating the uncertainty of a fuel produced by a large number of independent producers with limited experience in fuels production. The producers can utilize existing transportation and storage capacity (pipelines, tankage, trucks, etc.) thus eliminating the need for establishing a separate system. It should be noted that due to the detergent character of biodiesel, it cannot be transported or stored in existing petroleum facilities. This industry places production of a fuel in the hands of companies with significant experience with the marketing and distribution of fuel products. The process utilizes a high portion of the lipids, such as the glycerin conversion to propane. Currently green diesel appears to have similar processing cost as biodiesel. The resulting fuel appears to have more stable fluid and burn properties at low temperatures Malaysia also has her own biofuel policy. The government has announced the introduction of a National Biofuel Policy on 10 August 2005. The policy is primarily aimed at reducing the countrys fuel import bill, promoting further the demand for palm oil which will be the primary commodity for biofuel production (alongside regular diesel). One of the four strategies in Malaysias National Biofuel Policy is to encourage the use of biofuel among the public, which will involve giving out incentives for oil retail companies to provide biodiesel pumps at stations [6]. From this policy, we can conclude that our country started to pay attention to biofuels. However, with the green diesel stands out to be having more advantages than bio-diesel, the forecast of green diesel in Malaysia would be off the bright one. With all the bio-resources readily available as feedstock in the production of green diesel, definitely green diesel will be one of the most potential alternative energies utilized in the land of Malaysia. 1.1.3 The World Green Diesel Production Plants Green diesel is a new breed of fats-and-oils based renewable diesel is now increasing its presence in the global biofuels market as major players stared up new production facilities this year. Efforts are being made all over the world to replace fossil fuel. We are belatedly realized that non-renewable energy is causing us serious problems and that is the main cause to develop more alternative energy resources. Green diesel can be produced either by hydrotreating process, BTL reaction or thermal depolymerization processes. Its chemical properties are identical to petroleum diesel as compared with bio-diesel. The demand of green diesel is so much interesting but also challenging. In Malaysia, the usage of green diesel is not much significant. But, recently, there is new renewable energy pilot plant being launched by Saham Utama Sdn. Bhd. in Sungai Batu Pahat near Kangar, Perlis. The diesel is made from solid waste plastic. This can reduce the amount of plastic wastes, thereby helping to combat the effect of global warming. They have claimed that the added features would be installed to transform plastic bottles into diesel fuel. The goal is to convert any domestic waste including organic waste and liquid into commercial fuels. The engineering method used could be thermal depolymerization which similar to cracking of crude oil. In Asia, the most nearest country which recently alert about these efforts is Singapore. In November 2010, Finland-based Neste Oil started the world largest renewable diesel plant in Singapore, with a total capacity of 725 760 tonnes per year. The diesel produced is known as NExBTL, a premium-quality product with complex production technology and also more expensive than bio-diesel. It is produced by hydrotreating of the feedstock. The byproducts of the process are bio-gasoline, biogas and water. The feedstock being used is palm oil. However, Neste Oils NExBTL can also use rapeseed oil and waste animal fat from food industry. This make the technology becomes more flexible due to availability of feedstocks in the future. Neste Oil also has an intensive research on new materials for future needs. In Europe, the renewable diesel is experiencing oversupply and Neste Oil exacerbate their plant at Rotterdam in 2011. The renewable plants also could be exacerbated rising fats and oil prices because of the feedstock demand including in US. Researchers claimed that the global renewable diesel capacity totals about 665 million gallon per year today and this will grow up to 2.5 billion gallon per year in 2015, a 33% annual growth. Below is the summary list of companies that produce green diesel (worldwide): Technology Feedstock Product Commercial Entity Commercial Status Outstanding Commercial Issues Hydrotreating Animal fats or vegetable oils co-processed with petroleum diesel Hydrocarbon mixture- meets ASTM D975 Conoco Philips/ Tyson Ireland refinery producing since Dec. 2006. US announced production of 175 million gals/year expected by 2009 EPA registration Toxicity and biodegradability Hydrocarbon mixture- meets national fuel quality standards in Australia BP Australian refinery producing 5% renewable blend Animal fats/ vegetable oils Hydrocarbon mixture- meets ASTM D975 Neste oil First plant in Finland with capacity of 58 million gals/year The largest plant available in Singapore with production of 0.8 million tons/year Also located in US and Netherlands EPA registration Toxicity and biodegradability Marketplace use Hydrocarbon mixture Petrobras (Brazil, H-Bio Technology) Begin at several refineries since end of 2007 Animal fats Hydrocarbon mixture Dynamic fuels (Syntroleum/Tyson) Commercial pilot started I n 2008 Production start in 2010 Standard development EPA registration Economics Life-cycle analysis Toxicity and biodegradability Vegetable oils UOP Technology Plant constructed in 2009 Production of 95 million gals/year Biomass-to-Liquid (BTL) via gasification or Fischer-Trophs Biomass Hydrocarbon mixture JV with Choren/ Daimler-Chrysler/VW Pilot plant opened in 2007 Production 0f 4.7 million gals/year Standard development EPA registration Economics Life-cycle analysis Toxicity and biodegradability Neste Oil/ Stora Enso Pre-commercialization Syntroleum Pyrolysis-Rapid Thermal Processing Biomass, municipal and industrial waste Hydrocarbon mixture In research stage In research stage Standard development EPA registration Economics Life-cycle analysis Toxicity and biodegradability Slaughterhouse waste (animal waste), carbon containing waste Hydrocarbon mixture- meets ASTM D396, can be refined to ASTM D975 Changing World Technologies Commercial pilot plant in Missouri Production of 250 000 gals/moles of slaughterhouse waste Marketplace use Table 1.1(3): Summary list of companies in worldwide that produce green diesel 1.1.4 Emerging Energy Demands for next 10 years Malaysia is currently in the midst of rapid development. One significant sign of rapid development is the increasing trending of energy demands in the future. Not only in Malaysia, the global energy landscape is changing tremendously, but most of it is showing an upward trend. Global energy demands will be about 30 percent higher in 2040 compared to 2010, as economic output more than doubles and prosperity expands across a world whose population will grow by more than 25 percent, reaching to nearly 9 billion people. [1] Global demand for the least carbon-intensive fuels natural gas, nuclear and renewables will rise at a faster-than-average rate. C:UsersDellDesktopDesignfuture trendCapture8.PNG Figure 1.1(3): Global energy demand increases by one-third from 2010 to 2035, with China and India accounting for 50 percent of the growth in the New Policies Scenario [2] In the above graph, the main growth of energy demands more significant in China and Asia due to the increasing population and fast-paced development of the countries. Malaysia falls under the category of Other developing Asia. Similarly it also shows an incline trend due to the rapid development of industrial and economic activities in Malaysia. In order to cope with the high rising of energy, various energy policies and plan were carried out by the government. Go Green is one of the most popular concept practice in the world wide, and the term renewable and sustainable is now related to oil and gas by having renewable diesel (green diesel). Many countries in the world often started on the production of green diesel using various types of technologies such as hydro-treating or thermal depolymerisation. C:UsersDellDesktopCapture.PNG Figure 1.1(4): United State production of petroleum and other liquids by source, 2010-2035 (millions barrels per day) [3] By referring to the graph above, the total production of petroleum and other liquids grows rapidly, from 9.7 million barrels per day in 2010 to 12.1 million barrels per day in 2020. Focusing on renewable sources, prediction shows that the biofuel productions grows by 0.8 million barrels per day from 2010 to 2035 as a result of the EISA2007 RFS (Renewable Fuel Standard Program), with ethanol and biodiesel accounting for 0.7 and 0.1 billion barrels per day, respectively, of the increase in the Reference case. [3] In addition, incline trending of next-generation xTL production (including both biomass-to-liquids and CTL) contributes greatly to the growth in total production of petroleum and other liquids in U.S., especially significant after the year 2020. The significant growth of BTL reflects a good potential in the future market, and yet it is a convincing and promising source of renewable diesel. Not only on the growing capacity of green diesel production giving hopes to mankind, the continuous researches done by scientists also bring upon the increasing quality of green diesel. Before that, economic crisis and technological hurdles delay the start of numerous researches and projects on advanced biofuels, especially on cellulosic biofuel projects. However in the futures, it is expected that, EPA (Environment Protection Agency) will year-to-year evaluate the status of biofuel capacity and also revise on the production mandates for the following year. By the continuous efforts from researchers, it is foresee that BTL will reach the EISA2007 Renewable Fuel Standard after 2030. This providing a better quality or standard of green diesel produced. C:UsersDellDesktopCapture2.PNG Figure 1.1(5): EISA2007 Renewable Fuel Standard credits earned in selected years, 2010-2035 (billion credits) [3] However in Malaysia, a sad scenario is that the production of green diesel still in an infant stage. Researches and developments in experimental scales had been carried out so far, but still the production in large industrial scale is still underdeveloped. By taking reference of the forecast on oil and gas field in U.S., rough estimation on the future hope of green diesel production in Malaysia for the next 10 years can be done. The potential of green diesel in the future 10 years of view in Malaysia is consider as a bright one, and to be believed that it will slowly increasing in demands over the next 10 years. Green diesel production in Malaysia is what we are looking for in the future. Scientists and fuel specialists optimistically believe that green or renewable diesel will be one of the future trends in oil and gas production, not only in Malaysia but also in the nationwide. 1.2 PROCESS ALTERNATIVE Green diesel is being highly looked up to as one of the great hope, with its similar chemical properties similar to diesel. New ways and technologies for improvement in green diesel production are improved as time go by. Of these, three processes of green diesel production will be suggested and discussed from different aspects. 1.2.1 Production of green diesel via biomass to liquid technology and Fisher-Tropsch Process One of the alternative processes is to produce green diesel is by using Fischer-Tropsch process. It is basically a patent to produce liquid hydrocarbons from mixture of syngas, carbon monoxide gas and hydrogen using metal and cobalt catalysts. The liquid hydrocarbon mentioned here is referred to the paraffin. Normally right before the Fischer-Tropsch process is a series of gasification process of feedstock, to convert the biomass into the biogas that can be utilized to become liquid hydrocarbons, the green diesel. Let us take a look at the gasification of biomass to syngas. The biomass may undergo low temperature gasification (800 1000  °C) to produce product gas which later on converted to bio-syngas through reforming and tar cracking steps. On the other hand, the product gas (CO, H2, CH4, CxHy) may be used to generate electricity. When the organic material inside the biomass burned, it may undergo complete combustion to produce carbon dioxide and water, or it may undergo partial combustion to carbon monoxide and hydrogen. What we need for the feeds of the Fischer-Tropsch process is the carbon monoxide and hydrogen and it can be achieved by control the amount of oxygen during combustion process (gasification). Several reactions are used to control the H2/CO ratio. Most important one is water gas shift reactions, in which the water is reacted with carbon monoxide to produce sources of hydrogen that needed in the Fischer-Tropsch process. The chemical reaction of the Fischer-Tropsch process i s shown as below: http://www.fischer-tropsch.org/primary_documents/presentations/acs2001_chicago/slide03.gif Figure 1.2(1): Fischer-Tropsch Process [1] For the Fischer-Tropsch Reaction, it is normally operated with temperature range of 150 300 °C. Higher temperature will have high rate of conversion but also lead to the production of methane. Thus, the temperature is always maintained at low to middle temperature in order to remain yield of the green diesel. On the other hand, the pressure of the process is ranging from one to several tens atmospheric pressure. Higher pressure will help the reaction faster but also required more costs of operations such as high pressure equipment. We also need to know that too high pressure also can cause the metal or cobalt catalysts that used in the reaction to deactivate due to coke formation. A variety of catalysts can be used for the process such as iron, ruthenium and cobalt, depending on the aims of the operations. Figure 1.2(2): A simple concept on Fischer-Tropsch Reaction Green Chemistry and Sustainability In term of green chemistry, the use of renewable feedstock such as biomass is a sustainable way to overcome the depletion of crude oil. Biomass can be easily obtained from animal fats, agricultural wastes, soybean, woods, etc. The green diesel produced is ultralow sulfur content and the properties of the green diesel produced is very chemically similar with petrodiesel but better than it. The emission of the hazardous pollutant such as carbon dioxide, nitrogen dioxide is also 60-70% lesser. Besides that, the product off-gas produced from the process can be used in two ways; 1) addition recovery process to recover the chemicals from the byproducts and export them to other company, or 2) generate electricity which is sufficient to supply for some operations in within the plants. Environmental Impact Fischer-Tropsch process basically produces ultra clean green diesel which help in reduce the environmental issue such as global warming, greenhouse effect by reduce the emission of carbon dioxide and nitrogen oxide. It seems to be a great potential of alternatives to the non-renewable energy resources, the crude oil. The side products here are actually light products and also heavy products like waxes which also have high market demand and can be exported out along with the green diesel. Flexibility of Operation The production line is actually not only produce green diesel but also heavy products like waxes and also gasoline. By adjusting the operation condition, we may adjust the need to favor the production of desired products There are two favored reactor types which can be chosen depends on the operator; Multitubular fixed bed reactor with internal cooling and also slurry bubble column reactor with internal cooling tubes. The process not only limited to the oil as feedstock but also may use the renewable feedstock such as biomass and animal fats. Energy Consumption The energy consumption of this technology is mostly depends on the gasification process whereby it consumed 60-70% of the energy of the whole plant. For high temperature mode (HTFT), the operating temperature is between 300 and 350 °C while operating pressure can be ranging from one to several tens of atmospheric pressure. On the other hand, for low temperature mode (LTFT), the operating temperature is between 200 and 240  °C with operating pressure of 1 to 10atm. Advantages No nitrogenous, sulfur compounds formed during the reaction High cetane number can be obtained (75 90% higher than that required for petrochemical derived diesel fuel) Carbon neutral process Products off-gas can be used to generate electricity which enough for the operation of the plant. Disadvantages FT process is very complex in its reaction mechanism and several studies need to be carry out to maximize the productivity of green diesel from the process Large number of species involved in the reaction and extra care is needed in the plant design The present catalyst is not good enough to maximize the yield of the green diesel Extra process needed to convert the waxes formed from the FT process into green diesel (which mean extra cost!) The cost of green diesel produced from the process may be more expensive than the diesel produced from the crude oil Table 1.2 (1): Key Components of Fischer-Tropsch Reaction 1.2.2 Production of green diesel via Thermal Depolymerisation Process Thermal depolymerisation (TDP) is an industrial process that able to break down and convert various type of biomass or other carbon-containing material into a bio-oil product that is then refined into a petrodiesel-like fuel. Thermal depolymerisation involves a depolymerisation process using hydrous pyrolysis for the reduction of complex organic materials (usually waste products of various sorts, often biomass and plastic) into light crude oil. The process is found to be similar to the natural geological processes thought to be involved in the production of fossil fuels. Long chain polymers of hydrogen, oxygen, and carbon decompose into short-chain petroleum hydrocarbons with a maximum length of around 18 carbons under the application of heat and pressure. [1] The list of TDP suitable feedstocks are extensive and flexible, including waste plastic, tires, wood pulp, medical waste, and rather unsavoury byproducts such as turkey offal and sewerage sludge. Changing World Technologies (CWT) are currently utilizing this method to process slaughterhouse waste and other carbon containing solid waste to create a fuel that can meet the standards of both ASTM D396 and ASTM D975. [2] c:usersdelldesktopdesigntdtcp.gif Figure 1.2(3): Thermal depolymerisation process to produce renewable diesel. In the method used by CWT, the water improves the heating process and contributes hydrogen to the reactions. The feedstock material is first break down into small chunks, and mixed with water (if it is dry). Then it is fed into a pressure vessel reaction chamber, heated to around 250  °C at constant volume (similar principal to a pressure cooker). Steam naturally raises the pressure to 4 MPa (near the point of saturated water) and is held for approximately 15 minutes to heat the mixture completely. After this, the pressure is rapidly released to flash off most of the water content in the feedstock, resulting a mixture of crude hydrocarbons and solid minerals. The minerals are later removed, and the hydrocarbons are channel to a second-stage reactor to heat up to 500  °C in order to further breaking down the longer hydrocarbon chains. The hydrocarbons are then sorted by fractional distillation, in a process similar to conventional oil refining. CWT claims that 15 to 20% of feedstock energy is used to provide energy for the plant. The remaining energy is available in the converted product. Working with turkey offal as the feedstock, the process proved to have yield efficiencies of approximately 85%; in other words, the energy contained in the end products of the process is 85% of the energy contained in the inputs to the process (most notably the energy content of the feedstock, but also including electricity for pumps and natural gas or woodgas for heating). The process breaks down almost all materials that are fed into it. TDP even efficiently breaks down many types of hazardous materials, such as poisons and difficult-to-destroy biological agents such as prions. The light hydrocarbons that are produced by TDP can be used fuel sources, filters and fertilizers. It can be used a s a substitute for coal and also in quelling the alarming rise of carbon dioxide concentration in the air. CO2 is one of the chief greenhouse gases that are responsible for global warming. Green Chemistry and Sustainability The best part of using thermal depolymerisation (TDP) is that, it can break down substances such as plastic which takes long time to decompose. By using TDP, renewable diesel can be produce from plastic, not only save up waste to be buried, but also getting useful green diesel out of unwanted waste. Methane in the feedstock is recovered and burned to heat the water, or burned in a combined heat and power plant to sell back electricity to the power grid Environmental Impact Emission of foul odors and unpleasant smell to the surrounding area of operating factory, causing nausea and uncomfortable feeling to resident nearby Flexibility of Operation Extensive and flexible choice of feedstocks (waste plastic, tires, wood pulp, medical waste, and unsavory byproducts such as turkey offal and sewerage sludge) Energy Consumption Require high energy consumption. High energy input requirements to produce green diesel made it not favorable among industry. Safety Factor and Waste Management Methane gas produce can be treated by burning to heat up water to produce electricity. The process not only cleans up wastes but also generate new sources of energy. Advantages Able to break down strong chemical bonds of organic poison, making huge benefits to ecosystem balance. Safely deal on heavy metals by converting them into stable oxides of their original ionized forms. Recycling the energy content of organic products while retaining the water content. (avoid drying while producing liquid fuel that separates from water in thermal depolymerisation, energy saving). The vast bulk of waste content can be utilized to produce green diesel. Not only make good use of all the non-bio-degradable waste but also help in producing useful oil. [3] The light hydrocarbons produced can be used fuel sources, filters and fertilizers. Disadvantages Only long molecular chains compound can be broken into shorter ones, so small molecules such as carbon dioxide or methane cannot be converted to oil If taking biomass as the feedstock, most of the biomass is already being used as animal feed or fertilizers and so are not really available in plenty for TDP High processing costs, low yield, impurity of yield, high energy input requirements making the process not feasible and viable for large scale production. Table 1.2(2): Key Components of Thermal Depolymerisation Reaction 1.2.3 Production of green diesel via Hydrotreating Process Production of renewable energy is expanding at rapid pace worldwide. This phenomenon gives increasing petroleum prices, government regulation and commitment in reducing greenhouse gases. In future, renewable dependent could be increasing as a new technology in producing high quality of renewable energy was invented. These new renewable diesel should be compatible to substitute conventional diesel for transportation. One of the available production processes of green diesel is hydrotreating